Jason Appel

Jason Appel

Virtual CFO: Property and Construction

Expert guidance for residential property developers and other businesses

A trusted business adviser, Jason understands the importance of being approachable. Valued for his reliable and friendly nature, he assures clients that “there is no such thing as a stupid question”.

Jason also appreciates the complex issues which growing businesses may encounter, especially in the property sector. He ensures that deals and reorganisations are properly structured and accurately recorded.

Within the property sector, Jason specialises in bespoke, comprehensive support for:

  • Owners and developers of residential property
  • Owners and developers of student accommodation

Jason is dedicated to helping property businesses to:

  • Understand the taxes that affect their deals, including VAT, stamp duty, capital gains and corporation tax
  • Use efficient structures for tax planning and risk
  • Get the details right

Jason's Key Skills

  • Reliable, friendly approach
  • 20 years of accounting and tax experience
  • Trusted adviser to growing owner-managed businesses, including large groups
Arrow Down

INSIGHT FROM Jason

Changing the sense of purpose: accountants and technology

“Having live data means that an accountancy firm has to change the purpose of what it wants its people to do, which should be to interpret and understand data, to provide insight for the client. This couldn’t be more removed … Read more

When it comes to innovation, trust a CFO

Successful innovation isn’t accidental: ideas need to be tested, resources allocated, assumptions validated, the business prepared for change, and progress measured. The pandemic has helped to reinforce the value of a good CFO by showing that the skills of a … Read more

Register of Overseas Entities and other Companies House reforms

Register of Overseas Entities Overseas entities that own UK land will be required to declare their beneficial owners or managing officers. Entities who don’t register with Companies House in this way will be unable to buy, sell, transfer or lease … Read more

Cashflow and forecasting: the most important job you will do

The pandemic has been a brutal lesson in the importance of cashflow. Early in lockdown, businesses turned their focus urgently to cashflow. Some ran out of cash very quickly and had to take urgent measures to plug the gap. Others … Read more

Clarity, Forecasts, Opinions: how an outsourced CFO can help you grow

Bringing value If you own and manage a growing business, you may feel that to warrant hiring a CFO or another ‘C-suite’ role (e.g. Chief Digital Officer and Chief Marketing Officer), you need to be at a certain stage or … Read more

How to grow your business: start with the basics

There are two fundamental resources that a business owner needs in order to successfully grow their company: Time to think. Owner managers need room to think about what their medium and long term plans are for the business. Good information. … Read more